International Lithereture Festival 2025

The project required creating a cohesive brand experience that would appeal to an international audience while maintaining literary sophistication. I needed to balance editorial content that would engage diverse readers with visual elements that could work across multiple languages and cultural contexts.

I developed a unified content strategy that paired carefully curated editorial pieces with complementary visual designs, ensuring consistency across all festival materials. My approach focused on creating modular design elements that could adapt to different content types while maintaining the festival's scholarly yet accessible tone.

I began by establishing editorial guidelines and a visual style guide, then worked iteratively between content creation and design development. I coordinated closely with Knjižara Fraktura's team to ensure all materials aligned with their brand values while meeting the international scope requirements of the festival.

The integrated approach resulted in a cohesive festival identity that successfully bridged editorial and visual communications. This project enhanced my ability to work across disciplines and taught me valuable lessons about maintaining creative consistency when managing multiple roles within a single cultural initiative.